My music magazine is going to be based around urban music and hip hop. It will include pictures, reviews,interviews, tour dates, studio tours and free CD's. I will talk about the underground music industry, including album reviews and interviews from studio sessions. It wont just be about the music, it will also cover the more complex side to it, concentrating on how its made and the production side as well as the final product. The reason I chose to make a hip hop magazine is because i feel there are not many on the market in the UK right now so there is a huge gap in the market for a new hip hop magazine.
I think the magazine would most suit IPC Media as they publish a wide range of magazines from Now to Nuts. They also publish one music magazine NME which means they are familiar with how to market a music magazine. Although NME is a music magazine it focusses more on rock music whereas my magazine focusses more on hip hop; two greatly contrasting genres. Because they contrast so much the two magazines have completely different markets. Because their markets are so different the customers are different therefor this will result in many more sales for IPC Media as they are not covering that particular market.
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